If there’s one thing certain in life it is that, one day, our future will be our present. We need to work on building our future now. Help build that new bridge. Have family bonding time. Build your local business. Spend time exploring your passions. Build your future in a new Ford vehicle.
Building Our Future is a campaign we developed specifically as a multicultural project targeting both African American and Hispanic audiences. The messages we developed within these pieces were tailored so that a variety of people within these audiences could relate to them or there were moments that would resonate with them to a certain degree.