STUDENT WORK
Every vacation should start as soon as you start your commute, not when you get to your destination. Elevate your get away with Carry on Cocktail, a signature cocktail kit ready when you are.
contributions: strategy, concept, art direction, layout, mockups
Instagram posts highlight the different signature cocktail concoctions Carry On Cocktail offers.
Promotional Event
Influential bloggers will be invited via a custom invitation kit to a Carry on Cocktail sponsored trip which will include complimentary cocktails throughout the flight.
In-store
Promotional coaster placed in airport bars will act as coupons to entice consumers to seek out the in-store Carry on Cocktail displays located throughout each terminal. The coaster itself can be scanned at these displays to reveal the discount offered.
Copywriter: James McAllister