Every vacation should start as soon as you start your commute, not when you get to your destination. Elevate your get away with Carry on Cocktail, a signature cocktail kit ready when you are.
contributions: strategy, concept, art direction, layout, mockups
Instagram post highlight the different signature cocktail concoctions Carry On Cocktail offers.
Influential bloggers will be invited via a custom invitation kit to a Carry on Cocktail sponsored trip which will include complimentary cocktails throughout the flight.
Promotional coaster placed in airport bars will act as coupons to entice consumers to seek out the in-store Carry on Cocktail displays located throughout each terminal. The coaster itself can be scanned at these displays to reveal the discount offered.
Copywriter: James McAllister