STUDENT WORK

Last minute flights for health emergencies are expensive. HealthFare, an Aetna + Delta partnership, offers Aetna insurance members discounts on airline tickets when traveling short notice for health emergencies for themselves, their friends, and their family.

contributions: strategy, concept, print layout, art directions, silhouette designs, logo 

Print

Print ads will be placed as posters in doctors offices and airports.

Microsite

Aetna members login into Healthfare.delta.com with their policy number, or give the policy number to their guest, to access the discounted tickets. 

Ambient

Ambient elevator decals will be placed on elevators inside airports.