If there is one thing in life that is certain, it's that grocery shopping is a hassle. With Instacart, shoppers can now avoid the grocery jungle and let someone else brave the dangers for them.
contributions: strategy, concept, art direction, hand-written type, illustrations, print layout
Print ads convey disastrous grocery shopping scenarios through the eyes of a wilderness explorer.
Bus stop ads depict shadows of a grocery store occupied by intimidating creatures.
Co-Art Director: Alex Zermeno