Limiting schedules and budgets can make culinary exploration a bit daunting. But with a wealth of odds and ends from your fridge and Sapporo Ichiban ramen, being culinarily adventurous is a lot more inexpensive and forgiving.
contributions: strategy, concept, art direction, noodle photography, vector illustrations, layout
Posters will be placed on the windows of grocery store entrances showcasing the two flavors being featured in the end cap display for the month.
Social media posts encourage experimentation and encourages viewers to engage with the brand.
Weekly in-store flyers provide recipes for a different flavor each week and a discount coupon when all of the ingredients are purchased together.
Co-art Director: Alex Zermeno Copywriter: Matt Johnson