Sea levels are rising at a rate faster than most people know and the impact of the problem will be severe. Now is the time to take charge and switch to renewable energy sources.

contributions: strategy, concept, art direction, color palette, motion graphics, illustrations, mockups, video editing

Ambient

Using AR, sea monsters will emerge from the water as people take pictures at iconic places along the coast, such as the San Francisco bay area, with the #TakeCharge message and Tesla logo. A notification will also temporarily appear on their phone. 

microsite

A Take Charge page will be integrated in the current Tesla website. The page will house the video further explaining the issue of rising sea levels.