True Blue; a phrase that describes an unwaveringly level of loyalty and commitment. This was the premise behind the concept that has developed into an ongoing campaign for the Carolina Ford Dealers.
The message in the first iteration of True Blue conveys to the viewers that Ford as a brand is #1 in loyalty for both trucks and SUVs because of our customers faithfulness to us and the smart, reliable features we offer that have them returning to us year after year.
In the second iteration of True Blue, the message focuses more on the Ford dealers themselves and how their commitment to their customers, ensuring they always get the vehicles and features they need, is how they show they are also True Blue.
