What is the Ford brand best known for? Our trucks. And when is the best time to buy one? Ford Truck Month.

This year’s campaign focused on showing the versatility of our trucks by showing them in use in a large variety of scenarios and by a number of different people. We posed a simple question to the audience to act as a call to action: “If this is your kind of day, then This is Your Month.”

My part: Co-created a winning national campaign concept selected over a massive stack of entries, then personally executed the rollout by animating the motion graphics, managing post-edit, and designing all digital and social deliverables.