The Southeast Ford Dealers are proud sponsors of the Atlanta Braves and have taken that sponsorship a step further with brand ambassador Michael Harris II, aka Money Mike.

This year’s campaign positions both brands as symbols of pride and lifestyle, creating an authentic connection with customers, and reinforces the cultural relevance of Braves Country, a term for the widespread, regional fanbase of the Atlanta Braves, on game day and beyond.

Braves Country is Bronco Country.

My part: Stepped in mid-production to protect a tight timeline and push a massive multi-channel campaign across the finish line. I co-directed the post-production edit while simultaneously solo-designing the visual aesthetic for all digital assets, social posts, and physical event and dealership signage.