Harry, Linda, and the cubs, a family of bears that are loyal SCANA Energy customers, help bring to light that SCANA Energy is not only a trusted natural gas provider for Georgia residents, but also has energy saving options to help families go green.

My part: Co-developed a subtle, humor-driven eco-campaign that gave a clever nod to the client’s green initiatives without over-explaining a single thing. I then personally drove the social execution, building the digital assets required to transform their legendary brand mascot into a dynamic, active social media character.